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Proof of Play

Proof of Play records playback events from your screens and turns them into reporting and analytics. It answers the questions every signage operator needs: what played, when, on which screen, and for how long.

How it works​

  1. The player app captures playback events as content is displayed.
  2. Events are batched and submitted to the platform periodically (for example, every 15 minutes).
  3. The platform stores the events and surfaces them in analytics dashboards.

Each event records the content item, the zone it played in, start and end timestamps, the duration, and a unique event ID from the player.

Enable Proof of Play​

  1. Enable the Proof of Play add-on for your team.
  2. Toggle Proof of Play on for each screen you want to track. You can enable it team-wide and then disable it on specific screens where reporting isn't needed.

The per-screen toggle lives on the screen's detail page (see Manage screens).

Reporting and analytics​

Once events are flowing, use the Proof of Play dashboards to:

  • Filter by screen, content item, and time range.
  • See how long each piece of content played and how often.
  • Verify that scheduled content actually aired.

This is especially valuable for ad-supported networks, where proof of playback is needed for billing and compliance.

Next steps​